Making a complex brand more accessible.The Endor Labs Universe.
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Background
Endor Labs is a tech company that offers a dependency lifecycle management tool that facilitates the security and maintenance of Open Source Software.
Creative Solution
The brief was to build the brand identity from scratch, creating a strong visual personality that would not only resonate with the audience (developers and coders), but also visually explain their complex service in a way potential new investors can easily understand.
The Endor Labs' brand universe is inspired by Star Wars. In fact, by a special place in the story - Endor, a green moon. The visual identity has a spacial and futuristic look and feel. A green planet-like circle is the main visual device that subtly hints to this reference.
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Team
Creative Lead
Marcia Dellarosa
Creative Lead
Camila Chisini
Creative Project Manager
Yoly de Sedas
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