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Design Director,
Creative Mentor,
& Branding Soul.

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With over 12 years in the design industry, I excel at creating purpose-driven brand identities for a spectrum of clients, from nascent e-commerce startups to established Direct-to-Consumer brands. Leading a talented team of creatives, we focus on delivering impactful work that spans strategic planning with AI to hands-on development, ensuring a unified and effective brand experience. My dedication to excellence has consistently yielded extraordinary results.

As a Design Director and Mentor, I'm passionate about guiding global designers, refining skills in remote environments, and embracing diverse perspectives. Committed to empowering creative talents, I foster innovation and strong cross-functional teamwork.

Leveraging cutting-edge technologies like AI, I use data insights and predictive analytics to enhance design decisions, user experiences, and measurable outcomes. My balanced approach to branding and performance ignites creativity and secures exceptional results. With a keen eye for detail, I ensure consistency and purpose across brand experiences, underscoring my extensive journey in the design realm.

Currently
Design Director
at Superside
Design Mentor
at ADP List
Previously
Creative Art Director
at Trafilea, Ready Set, Forleden & Sportline
Graphic Designer
at Vix, Glamit & Sportline
Career
in numbers
Over
12
years in the design industry
Provided
3,500+
mins mentoring creative professionals
Led teams from
14
different nationalities
Directed
1,345+
projects in the last 2 years
CSAT rating of
4.9
from projects in 2023
Around
43%
of the last month’s projects involved AI technologies

Leading Creative Journeys,
Crafting Brand Spirits &
Igniting the Brand Essence

Embracing the alchemy of design, I meticulously orchestrate projects, sculpting compelling narratives, harmonizing diverse elements, and enhancing overall user experiences. My unwavering dedication to craftsmanship and innovation propels me to explore new frontiers in design. I excel in leveraging cutting-edge technologies, including generative AI, to push the boundaries of creativity and redefine brand experiences. My leadership in team collaboration ensures seamless integration of artistry and technology for successful project delivery.

Let's unlock the full potential of your next project together.

Featured
Speaking
How They Got There, General Assembly
Design for Good, Design Calendar
What’s inside a Creative Art Director, UX Folks
Articles
Recognition
Top 10 Female Mentor in Branding 2023/24, ADP List
Top 10 Female Mentor in Digital Marketing 2023, ADP List
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Connect
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All hiring opportunities are managed by my company's Talent team.
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