Design Director,
Creative Mentor,
& Branding Soul.

Throughout my 13+ years directing global campaigns across healthcare, tech, retail, DTC, and lifestyle sectors, I’ve learned how to turn ambiguity into action and insight into impact. From high-stakes brand repositioning to launching multi-channel campaigns for pharma and health tech clients, I’ve built a reputation for crafting narratives that connect with both hearts and KPIs.
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As a Senior Design Director at Superside, I’ve led over 2,000 projects (yes, really) for brands like Amazon, Salesforce, and Snowflake—scaling creative systems across global accounts while ensuring every deliverable reflects strategic clarity and emotional resonance. I thrive in the space between vision and execution—partnering with copy, strategy, and client services to ensure every creative decision ladders up to something meaningful.
But beyond execution, I lead with perspective.

As a Latin American woman often navigating rooms where I’m the only one who looks or sounds like me, I’ve developed a leadership style grounded in empathy, cultural intelligence, and mentorship. I believe creative spaces thrive when every voice has room to echo. That’s why I mentor globally through ADPList, where I’ve supported over 100 creatives in building careers aligned with their values—not just their portfolios.

My work lives at the intersection of brand, systems, and human behavior. Focused on the invisible elements that drive great creative—clear processes, strong collaboration, and a culture of feedback. With a sharp eye for detail and a purpose-driven mindset, I aim to build brands that are both consistent and impactful—while empowering teams to do their best work.